EL SER CREATIVO

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PAST EVENT | NOVEMBER 6th & 7th 2012, MADRID


III Congreso de Mentes Brillantes


On 2012 we moved the event again. This time, Teatro Circo Price was the location chosen in Madrid for the brightest minds to gather and bring us their knowledge on different fields. More than 21 minds disposed of 21 minutes each to shake the minds of the audience.

In the words of paleontologist Jack Horner, "21 minutes can change the way you view the world".

In the words of paleontologist Jack Horner, "21 minutes can change the way you view the world".

Dr. Manuel Campo Vidal

Dr. Manuel Campo Vidal: Presenter and moderator

Manuel Campo Vidal Journalist (UAB), Industrial Technical Engineer (UPC) and Doctor in Sociology (UCM). Has presented more than 2,000 news reports and programmes on Spanish Television and on Antena 3, as well as the programme Hora 25 on the radio station Cadena Ser. He chaired the first televised election debate in 1993 between Felipe Gonzalez and Jose Maria Aznar; in 2008, the debate between Jose Luis Rodriguez Zapatero and Mariano Rajoy; and in 2011 the only televised debate between Alfredo Perez Rubalcaba and Mariano Rajoy. He is President of the Television Academy, Author of the books “¿Por qué los españoles comunicamos tan mal?” (Random House Mondadori), “¿Por qué los profesionales no comunicamos mejor?” (RBA) and “Adolfo Suárez. El presidente inesperado de la Transición” (RBA). He cooperates with RNE (Spanish National Radio) in the section "Comunica que algo queda" of the programme "No es un dia cualquiera).
Dr. Mario Alonso Puig

Dr. Mario Alonso Puig: The meaning of life

Medical Doctor specialist in General and Digestive Surgery, Fellow of Harvard University Medical School and member of the New York Academy of Sciences and the American Association for the Advancement of Science. Has worked as a surgeon for 26 years. Trained in the field of Human Intelligence at the Higher Faculty of Education of Harvard University, in Mind Body Medicine and in Positive Psychology at the Mind Body Institute of Harvard University, in Leadership at the Technological Institute of Massachusetts and the Law Faculty of Harvard University. Has trained as a teacher in the international field at IMD in Lausanne, Switzerland.
Jim Adams

Jim Adams: To infinity.... and beyond!

Assistant Director of the Planetary Science Division in NASA. Graduate of Physics in 1979 and a Master in Electronic Engineering in 1989. Jim has more than 30 years experience in the field of spatial engineering both in the private sector and in NASA. With more than 25 space missions to his name he has been awarded the NASA medal for Outstanding Leadership. He came to NASA after 10 years working for General Electric where, between 1979 and 1989 he designed different communication crafts for military and civil use.
Elena Adell

Elena Adell: Science in a bottle

Elena Adell was born in Logrono in 1958 and has specialised in wine making since 1985. She started her career in Campo Viejo in 1998. Grand-daughter of farmers, she studied Agronomy and specialised in viticulture and oenology. In her own words: “It was practically impossible not to end up in the middle of vineyards and wines”. She is currently Director of Oenology of the winery which the Grupo Domencq Bodegas has in the Designation of Origin Rioja.
Ferran Adrià

Ferran Adrià: The best chef in the world

For various years was considered as the best chef in the world. The North American magazine Time included Adria in the list of the 10 most innovative persons in the world in 2004. Adria is chef and co-owner, up to 2011, of the Spanish restaurant El Bulli, situated in Cala Montjoi, which throughout its history received the highest awards and accolades.
Borja Adsuara

Borja Adsuara: The mysterious case of the talking lamppost

Borja Adsuara is a graduate of Law at the Universidad Complutense de Madrid and Master in Copyright from the Universidad Carlos III. During his professional career he has worked in various posts related to AGE, teaching, culture, information society and strategic consultancy. Was General Director for the Development of the Information Society of the Ministry of Science and Technology, where he was responsible for setting up the first Information Society development programmes (2000-2002).
Manuel Ausaverri

Manuel Ausaverri: Smart cities

Strategic consultant and Director of the area of Smart Cities of Indra, the global company of technology, innovation and talent, leader in solutions and services of high added value which operates in more than 118 countries and has more than 40,000 professionals throughout the world. Manuel Ausaverri has more than 20 years professional experience and more then 10 in Top Management consulting. He directs and coordinates, worldwide, Indra's services to cities and administrations in the field of Smart Cities. Has been responsible, on behalf of Indra, for the Strategic Plans of various Spanish cities in their aim to become Smart Cities.
Jeremy Baka

Jeremy Baka: The science of creativity

Chief Creative Catalyst of Cohn & Wolfe, Jeremy has shared his creative way of thinking with well-known brands in the world such as American Airlines, Audi, Epson, Hilton Hotels Worldwide, Nissan Motor Company, Starbucks, Taco Bell and Wal-Mart, among others. Jeremy's experience ranges from the mundane to the exceptional, from the subtle to the sensational, from the strategic to the unusual. His audacity in the design of transgressive ideas for his clients has led to such unconventional concepts as the first passenger study for Air New Zealand using NASA technology during a flight; an emotive surprise in Walmart's Christmas range, which is now broadcast annually on "Today Show" of NBC; or for example a campaign in social networks using the concept of garage band to promote late night dinners in Taco Bell.
Isabel Behncke

Isabel Behncke: Among Bonobos horse race

Graduate of Zoology, Master in Conservation and another in Evolution and human behaviour. Researches, for her doctorate, into the play behaviour of wild bonobos in Wamba, the Democratic Republic of the Congo. Her aim is to know more about our species and our evolution. She is convinced that the social behaviour of this species has much to teach us. She became the first westerner to enter the DR of the Congo after two decades. For Behncke, play encourages creativity, social interaction and is a key part of adaptation.
D. Luis Ignacio Cacho

D. Luis Ignacio Cacho: Fundación Promete

Renowned pioneer and successful entrepreneur in the sector for Internet services in Spain (arsys.es). Award for "Emerging Entrepreneur" from Ernst & Young 2002 and Award for "Personal Trajectory" 2005 from AUI (Association of Internet Users). Between 2005 and 2009 the newspaper El Mundo included him in their classification of the "500 most influential people in Spain". President of Fundacion Promete (promete.org) a project of educational and social innovation to develop the talent of all people using a new paradigm of personalised, vocational education, and even applied to projects such as Campus Promete (campuspromete.es).
José Carlos Capel

José Carlos Capel: A brilliant palate

Graduate of Economics what he really liked was to cook. He has been working as the gastronomic critic of El Pais for the last 25 years and presides Madrid Fusion. Having also written dozens of books, he has converted his hobby into a way of life. He is one of the most veteran and prestigious gastronomy critics in Spain. His articles in El Viajero section of the newspaper El Pais are followed with interest by good-food enthusiasts and by professionals. Creator and president of the international conference Madrid Fusion which is held every year in Madrid, and member of the Spanish Academy of Gastronomy, he has established his own school of national gastronomy journalism.
Izaskun Chinchilla

Izaskun Chinchilla: Ecology and science in architecture

Spanish architect graduating from ETSAM in 2001. She has to her credit some of the most promising and daring works in Spain, linking each one to a truly innovative theoretical development. Given her professional background, she joined the teaching staff of Projects at ETSAM in 2007. She is one of the few Spanish architects who runs her own studio.
Pere Estupinyà

Pere Estupinyà: Brain thief

Chemist and biochemist he abandoned his Ph.D. in genetics to dedicate himself to the dissemination of scientific knowledge. He was script writer and editor of the TV programme "Redes" (Networks) for four seasons and teacher of Science, Technology and Society at the Universidad Ramon Llull. He has written about science in El Pais, Publico, El Mundo, La Vanguardia and the magazine Muy Interesante, among other publications. In 2007 he spent one year at the Massachusetts Institute of Technology (MIT) and Harvard University with the prestigious Knight fellowship for scientific journalism. At present he lives in Washington DC where he works in National Health Institutes of the USA, analyses scientific journalism in Latin America for the MIT Knight Tracker in Spanish, is a consultant in the Organisation of American States and the Inter-American Development Bank, gives conferences, teaches scientific communication and updates the blog in El Pais "Apuntes cientifics desde el MIT" (Science lecture notes from MIT).
Dr. Dennis Hong

Dr. Dennis Hong: I, robot

Pioneer in various advances in humanoid robot design. He carries out his research in the laboratory RoMeLa (Robotics and Mechanisms Laboratory) where together with his team he has designed twenty different types of robots in the last seven years. His robots have a completely open code which is available free to the general public.
Dr. Jack Horner

Dr. Jack Horner: Dinosaur hunter

This North America professor, palaeontologist and expert in dinosaurs has become famous thanks to his discovery and definition of two new species of dinosaurs: Maiasaura and Orodromeus. He was also the first palaeontologist to find evidence in fossil records that indicated parental care of determined species of dinosaurs on discovering a colony of Maiasaura eggs in Montana.
Ricard Huguet

Ricard Huguet: Learning piece by piece

Graduate of Pharmacy and Business Administration with a Master of Science in Technology Management from MIT. Vice-president of the MIT alumni club in Spain. In 2003 he was appointed Director of Innovation of the city of Barcelona to promote innovation in the city and help innovative companies to create business contacts. In 2006 he founded Invenio learn-by-doing, a company which has trained over 250,000 people based on LEGO education methodology.
Dr. Bernardo Kliksberg

Dr. Bernardo Kliksberg: Ethics are for everyone

Doctor of Economics, recognised around the world as founder of a new discipline, social management and pioneer of development ethics, social capital and corporate social responsibility. He is considered "one of the leading experts in the world in the fight against poverty" and "global guru in corporate social responsibility". He is "a tireless champion of ethics and the reduction of economic and social inequality".
Dª. Beatriz Lara

Dª. Beatriz Lara: Transformation and innovation

Director of Transformacion Corporativa since October 2012, focused on defining new forms of work in the Group. She joined the BBVA in 2006 as Director of Strategy and Innovation in the area of Technology and Operations and has also been Director of Innovation at BBVA (Chief Innovation Officer) in the area of Innovation and Technology. Graduate in Physical Sciences at the Universidad Complutense de Madrid in 1986 and complemented her university studies with management programmes at IESE (University of Navarra), MIT Sloan and Harvard.
Dr. José Miguel Mulet

Dr. José Miguel Mulet: The scientific ecologist

Ph.D. specialising in Biochemistry and Molecular Biology (2001). From 2003 to 2006 he worked at Biozentrum of the University of Basel (Switzerland) studying the mechanisms that control cellular growth. Since 2008 he has been professor of Biotechnology at the Polytechnic University of Valencia (UPV) and leads the line of research into cellular growth and abiotic stress at the Institute of Molecular and Cell Biology of Plants, a joint centre of the Higher Council of Scientific Research and the UPV, involved in developing new varieties tolerant to cold and drought.
Dr. Antonio Pellicer

Dr. Antonio Pellicer: Assisted human reproduction

Spanish obstetrician and gynaecologist. Founder and co-president of the Valencian Institute of Infertility (IVI) since 1990, the first Spanish institution specialising wholly in assisted human reproduction. Graduate of Medicine from the University of Valencia. Holds a Ph.D. from the same university, where he was appointed tenured professor in 1986. He specialised in Obstetrics and Gynaecology at the Hospital Clinico de Valencia under the direction of doctor Fernando Bonilla, and in reproductive medicine at the University of Yale and the University of Mainz.
Ángela Posada-Swafford

Ángela Posada-Swafford: The adventure of science

Float at zero gravity inside a training aircraft for astronauts. Discover new forms of life in a submersible 3000 fees below the surface of the Atlantic. Step on the freezing South Pole. Follow the steps of a fossil hunter in search of the first creatures that inhabited the Earth. See the largest telescope in the world for the first time open its eyelids to the universe. Observe heart cells in a test tube join together and begin to beat spontaneously. Touch the velvety skin on the throat of a humpback whale.
Elsa Punset

Elsa Punset: A new generation

Graduate of Philosophy and Arts, Master in Humanities from the University of Oxford, in England; Master in Journalism from the Universidad Autonoma de Madrid. She studied composition at the Manhattan School of Music and Sound Engineering at the New School of New York. Worked as editor in the education section of the Grupo Anaya and as editorial director of the Fundacion Autor (SGAE).
Dra. Lyly Rojas

Dra. Lyly Rojas: From interior peace to world peace

Born in Nicaragua, she is a firm defender of Peace, university professor, speech therapist, writer, consultant for entities such as the United Nations, the Vatican, governments and multinational companies. Co-founder of the European Institute of Collaborative Law.
Dra. Nancy Segal

Dra. Nancy Segal: The mother of all twins!

Graduate of Psychology and Master from the University of Boston, she also holds a Ph.D. from the University of Chicago. Currently professor of Developmental Psychology and director of the Twins Study Centre, in California State University, Fullerton. In 2005 she received the James Shields Award for her years of dedication to twin research from the association "Behaviour Genetics Association and International Society for Twin Studies".
Dª. Nieves Segovia

Dª. Nieves Segovia: Deepening the knowledge

Advocate of a profound transformation in the educational model, Nieves Segovia is committed to education as the only real way out of the crisis and upholds creating an economy of talent which allows us to have productive development opportunities. Since 2010 she has presided the initiative "Global Education Forum" for innovation and improvement in the education system, which brings together every year in Madrid the best international experts on education. President of the Educational Institution SEK, Vice chancellor of the Universidad Camilo Jose Cela and General Secretary of its Board of Trustees, Nieves Segovia is also member of the Regional Advisory Council for Africa, Europe and the Middle East for the International Baccalaureate Organisation (IB), member of the Board of Trustees of the European Foundation Society and Education, member of the Board of Trustees of the Eduard Punset Foundation, and member of the Principal's Centre of the Harvard Graduate School of Education.
Dr. Michael Brant Shermer

Dr. Michael Brant Shermer: Don't believe everything you think

North American writer and historian. Specialist in scientific matters. Studies why man believes. Shermer is founder of the magazine Skeptic, which is primarily dedicated to researching pseudo-scientific and super-natural topics, and which has more than 55,000 members. He is also director of the Sceptics Society, which he himself started, as associate professor in Claremont Graduate University and columnist of Scientific American.
Jennifer Thompson-Cannino

Jennifer Thompson-Cannino: Picking Cotton

At the age of 22 when she was a university student, Jennifer Thompson-Cannino was brutally raped. It was since then that her strong conviction to the need for judicial reform in the USA emerged. On her evidence, in her own case, the rapist was sent to jail, not once, but twice. She is now a member of the Actual Innocence Commission, of the advisory committee for Active Voices, of the Constitution Project, and Mothers for Justice. A story that speaks of injustice and redemption. Jennifer tells her extraordinary story about the unfair incarceration of Ronald and their friendship. A union that led them to be the current promoters of judicial reform. Her experience is a moving story of the strength of pardon and the power of human grace.
Mikel Urmeneta

Mikel Urmeneta: Creative intuition

Born in Pamplona in 1963 he currently lives in the capital of Navarra and New York. An artist and cultural activist. His work focuses on intermediation, creation and collaboration in creativity networks in different fields. Founder and artistic director of Kukuxumusu, company dedicated to providing creativity to different sectors and well-known for his drawings on T-shirts and other formats which are sold in more than 90 countries.
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